Resolved Question

How much is a domain name (with relevant key words) worth if I am going to use it as a 301 forward to my site?

There are several domain names out there that contain common key words people would use to look up my site. Some of those key words have 40k+ searches per month. If I buy several such domains, how is it likely to affect my SEO page and traffic ranking? Also, how can I quantify the benefit of such a domain? For e.g. a domain myfirstexample.com comprising of 2/3 key words (my first example) may have 6K global search volume. Is it worth investing in?

Many thanks!!

Best Answer - Chosen by Asker

What you are referring to is considers a keyword rich "phrase match" domain. The reason why they rank well is search engines use inverse document frequency to parse and compare sites for relevance.

The domain containing an exact match of a keyword query automatically deems that website with a higher degree of significance. If you intend to redirect the site with a 301, you will pass along referrer data, authority and traffic for that domain, but if it was not well established the only thing that will pass through is direct type in traffic (or traffic from pages previously in the index for that domain).

So, to answer in a nutshell, you are better off developing that domain, adding relevant content, building links to it and then using it for lead generation of niche marketing than redirecting it.

I write frequently about the value of 301 redirects, how to avoid duplicate content, best practices for implementing internal linking and deep linking, optimizing content management systems, SEO web design and more at http://www.seodesignsolutions.com/blog/

I hope this helps...

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Other Answers (2)

• The domain name is of less importance than the site to which it relates. You need to be careful you are not seen to be creating doorway domains with no purpose other than to push clicks to a different url.
  
  you would be better off spending your energy bringing in links to your current site from related existing sites.

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• 301 redirects only transfer the credits of one domain to another, and if it own don't have any stats like popularity, backlinks, maturity etc. then it won't give you any benefit.