Resolved Question
What is marketing? and market research?
what is the definition of marketing?
what is it used for, advantages and disadvantages?
why do businesses use it?
what is market research
and what is marketing research?
what is it used for, advantages and disadvantages?
why do businesses use it?
what is market research
and what is marketing research?
Best Answer - Chosen by Voters
The definition of marketing is to know your product well to enable for you to sell it.
It is used to promote your products and give people the advantage of testing them or hearing more about them to see if they want to buy them, the disadvantages are that you pay the salary to all your market Research staff and they are not good enough for the job and you are wasting money or your product is not good enough for companies to buy it.
why do businesses use it?
For the same reasons as the first two questions
what is market research - The same as above
There is 4 main sections in Marketing; Who You are, The name of the company, What your product is and do they want to buy it. If you work around those 4 areas you cant fail.
Marketing Research is another name for tel marketing - telesales.
Market Research is just another name for telesales. I have been doing this type of job for 12 years and I am now an Marketing Executive which means telesales but know all there is to know about the product to get people interested in buying the product.
It is used to promote your products and give people the advantage of testing them or hearing more about them to see if they want to buy them, the disadvantages are that you pay the salary to all your market Research staff and they are not good enough for the job and you are wasting money or your product is not good enough for companies to buy it.
why do businesses use it?
For the same reasons as the first two questions
what is market research - The same as above
There is 4 main sections in Marketing; Who You are, The name of the company, What your product is and do they want to buy it. If you work around those 4 areas you cant fail.
Marketing Research is another name for tel marketing - telesales.
Market Research is just another name for telesales. I have been doing this type of job for 12 years and I am now an Marketing Executive which means telesales but know all there is to know about the product to get people interested in buying the product.
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Other Answers (2)
- Define Marketing:
is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others.
What is it used for and why do businesses use it:
4P's
Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.
Promotion: This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.
Branding
A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture.
A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.
Branding means creating reference of certain products in mind.
Co-branding involves marketing activity involving two or more products
.
Market reserach vs Marketing Research:
Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment, attain information from suppliers, etc.
A distinction should be made between marketing research and market research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Thus, market research is a subset of marketing research.
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