Best Answer - Chosen by Asker
Whilst the product may look nice, its whats inside that counts. A lot like the saying "dont judge a book by its cover". For example, I am more than happy to buy the Tesco's own brand Daisy dishwasher tablets, not only for the excellent price but for the quality of the product, and yet the attractiveness of the packaging is very very poor.
However, there are two arguments for this. I think that when it comes to products for necessity e.g bleach, toilet cleaner, toilet roll, pasta, tins of food, stuff that you buy every day from the supermarket, the corner shop or the greengrocer, attractive packaging doesn't come into it, its the quality of the product and the price that does. BUT when you are looking at the other spectrum, the high end products, your luxuries, the gifts that you buy, that is when attractive packaging is important. I don't know anyone that would buy a bottle of perfume as a gift or even for themselves that didn't come in a nice bottle and in a nice box. And that is just one example.
There is also the consideration of the age of the person that the product is aimed at. If it's aimed at young women.. then a shade of pink may catch their eye regardless as to the product, or aimed at young boys a green (similar to the Ben10 green) would catch their eye immediately.
I am in my 30s, so the attractiveness of the product for its usability purpose has no bearing, but again if it was a luxury item or a gift that is when the attractiveness would kick in!