Resolved Question
Do you buy a particular product mainly because it has attractive packaging...?
...or is your main consideration the cost and/or quality of the actual product?
Please give examples if you wish. It's for my dissertation. Thank you!
Please give examples if you wish. It's for my dissertation. Thank you!
Best Answer - Chosen by Asker
Whilst the product may look nice, its whats inside that counts. A lot like the saying "dont judge a book by its cover". For example, I am more than happy to buy the Tesco's own brand Daisy dishwasher tablets, not only for the excellent price but for the quality of the product, and yet the attractiveness of the packaging is very very poor.
However, there are two arguments for this. I think that when it comes to products for necessity e.g bleach, toilet cleaner, toilet roll, pasta, tins of food, stuff that you buy every day from the supermarket, the corner shop or the greengrocer, attractive packaging doesn't come into it, its the quality of the product and the price that does. BUT when you are looking at the other spectrum, the high end products, your luxuries, the gifts that you buy, that is when attractive packaging is important. I don't know anyone that would buy a bottle of perfume as a gift or even for themselves that didn't come in a nice bottle and in a nice box. And that is just one example.
There is also the consideration of the age of the person that the product is aimed at. If it's aimed at young women.. then a shade of pink may catch their eye regardless as to the product, or aimed at young boys a green (similar to the Ben10 green) would catch their eye immediately.
I am in my 30s, so the attractiveness of the product for its usability purpose has no bearing, but again if it was a luxury item or a gift that is when the attractiveness would kick in!
However, there are two arguments for this. I think that when it comes to products for necessity e.g bleach, toilet cleaner, toilet roll, pasta, tins of food, stuff that you buy every day from the supermarket, the corner shop or the greengrocer, attractive packaging doesn't come into it, its the quality of the product and the price that does. BUT when you are looking at the other spectrum, the high end products, your luxuries, the gifts that you buy, that is when attractive packaging is important. I don't know anyone that would buy a bottle of perfume as a gift or even for themselves that didn't come in a nice bottle and in a nice box. And that is just one example.
There is also the consideration of the age of the person that the product is aimed at. If it's aimed at young women.. then a shade of pink may catch their eye regardless as to the product, or aimed at young boys a green (similar to the Ben10 green) would catch their eye immediately.
I am in my 30s, so the attractiveness of the product for its usability purpose has no bearing, but again if it was a luxury item or a gift that is when the attractiveness would kick in!
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Other Answers (2)
- Yes! Anything pink - like pink yorkies or kitkats - I can't help myself - I have to buy one even though I don't like them that much! I also like anything like chocolates in pretty boxes with ribbons on them etc. - if I'm buying chocolates (for myself or someone else) I don't look at what's inside as much as the packaging. And also things like those cute little hats that they made for innocent smoothies recently - it was for charity which is another good reason to buy them, but the main reason was that they were so cool! I can't drink too much fruit juice (diabetes) so most of the smoothie ended up in the bin - I'm really bad I know! On the other hand, I don't buy fresh foods with packaging that you can't see the product that's inside (ie a closed box with no window) - I don't trust pictures on the box!And I find some packaging really irritating and don't buy the thing even if I do like it if it's packaging or tv advertising irritates me!
- I tend to spend more time considering things are packaged in my favourite colours. I could be walking down an aisle and stop abruptly because I see something in pink/purple wrapping and pick it up just to see what it is. Half the time it's something I wouldn't look twice at! Strange but true.
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